Local Selling Tips

INTELLIGENT PRICING

By pricing your property at market value, you expose it to a much greater percentage of prospective buyers.   This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

THE EFFECTS OF OVERPRICING

Improper pricing may lead to a below market value sale price, or even worse, no sale at all.  Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.

ACTIVITY vs TIMING

A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market.  Improper pricing at the time of initial listing misses out on this peak interest period and may result in your property languishing on the market.

OTHER FACTORS TO CONSIDER

Real estate is local. We can explain current market factors in your community, including what's selling, what isn't selling, and why. This information is critical to setting an optimal price and terms.

If your house is located in a desirable area you will be able to get a higher price than you can for the same house in a less desirable area.

If a house has amenities that are currently popular in the marketplace, it will bring a higher price. We can help identify top trends.

A house that has been better maintained and “shows” better will always sell for more than one that has had deferred (neglected) maintenance and needs work.

Buyers expect everything to work. It’s an important trust factor, and worth the time and expense to make basic repairs.

Markets differ by location and time. When interest rates are low and the local job base is growing, it's great to be a seller. But when times are slack and mortgage rates are rising, homes also sell. The trick is to be realistic, to get as much as market conditions will allow.

A home warranty is another useful marketing tool, providing protection if an appliance or other covered item fails after closing. Home warranties are a relatively inexpensive way for a seller to add value to a property.